Bhutan - Changes in the country brought by tourism

As estimated by the World Travel and Tourism Council ( WTTC ), tourism generates nearly 12% of the world’s total GNP. It is, therefore, no surprise that every country wants a “cut” in this lucrative market. Bhutan is no different. However, one must understand that in the process of receiving this economic boost, impacts brought about would also be proportionate in comparison.

In the case of Bhutan, they have so far minimized the amount of negative impact tourism can bring such as loss of culture due to the way they have ‘manipulated’ the tourist arrival. It recognizes that a small country emerging from centuries of isolation must accept tourism in its own time and at its own pace. Hence, changes brought about by the growth of tourism in Bhutan can be referred to as existent, but minimal.

The first change that I felt was the most significant is that every tourism provider in Bhutan are expected to know basic English. Tour guides play the most important role in Bhutan’s ‘controlled-tourism’ economy. They are required to be with the tourist once the tourist arrives and act as an ambassador of sustainable tourism in Bhutan. At the same time, they also act as the interpreter of Bhutan’s culture to the tourist. Hence, these tour guides would have to know basic English in order to communicate with the visitors.

Example of tour Guide in Bhutan :

The second change is the change of landscape. As part of the tourism plan issued by the Government in 2009, more than 100 acres of land across Bhutan has been segregated for the creation of tourism infrastructure like quality hotels, spas, wellness centers. In total the government would acquire 500 acres with 180 acres in the centre, 120 acres in the south, 110 acres in the west and 60 acres in the east. This, again, showcases the country’s desire to take part in the booming tourism market.

By recognizing the potential of their country’s attraction, Bhutan is undergoing a series of plans to ensure that they are able to cater to mass tourism in the future. Furthermore, with the growth of tourism in Bhutan, the Government also sees the need to ‘accept’ globalization into their country by introducing more technological advancements such as online credit card system and online visa processes. This will help reduce the hassle of tourists when they want to visit Bhutan.